AI creates opportunity, AI Hub makes them yours. With AI Hub, a startup on the verge of design and AI, we managed to find the missing piece in creating the relationship between AI and creatives—one that fosters both empathy and achievements.
AI Hub offers a range of resources, including a school, a community-based gallery, workshops, podcasts, and AI design tools. Initially, the brand lacked a clear concept and personality that could connect with its audience at their unique touchpoints. This was especially crucial in such a new and uncertain field like AI, where new definitions are just being introduced, and some anchor points have yet to be established. Through in-depth interviews, desk research, and testing, we gained valuable insights.
AI has not only brought speed, productivity, and creativity but, most importantly, has increased the significance of empathy. AI starts with a human touch, which is becoming more essential in seizing opportunities.
Our launch event brought together an incredible community for warm and engaging conversations, leading to new collaborations. I believe that the turnout that evening is a testament to our success in highlighting the importance of individual talent while realising ambitions within the community.
