I’ve been reflecting a lot on innovation in branding lately. A year ago, I delved into Diaghilev’s ballet. An impresario — a modern entrepreneur —

I’ve been really inspired by the approach to state branding in the Middle East, where ambitious projects are blended with diplomatic cosiness.

This personal AI project shows my interest in looking at experiences from different perspectives. This AI storytelling was meant to give a person a sense

With a cultural spot Septa, located in dynamic Guangzhou, we looked at what role dynamics, speed of the city and its contrasts play in people’s life and

AI creates opportunity, AI Hub makes them yours. With AI Hub, a startup on the verge of design and AI,  we managed to find the missing piece in creating

Non-commercial. “Metaphor is a small myth”. As a special New Year project, in collaboration with the AI design studio AHN, we blended AI, myth and the

“ It starts with food, continues with movement, flows into the way our mind functions, and affects all areas of life. And here it goes —