With a cultural spot Septa, located in dynamic Guangzhou, we looked at what role dynamics, speed of the city and its contrasts play in people’s life and what they desire today.
Energy and dynamism are human made. Guangzhou is a good example of that. The pursuit of sound, rhythm, and contrast, all combined with history, international influences, and the locals’ new inclinations towards moderation, creates the restless and powerful energy of Guangzhou. There is no desire to slow down, but rather a desire to be part of this bustle, all while maintaining inner ease.
Septa is a cultural spot in Guangzhou, combining music, games, a bar, and a coffee shop. The main objective was to create a space where people feel relaxed without straying too far from their usual destinations, where manners and moderation matter. During one of the interviews with the potential audience, someone mentioned, «There is always sound in Guangzhou historically. The TV is always on«. This insight sparked certain directions in further research.
There is always movement in Guangzhou; there are colours and textures, especially with the influence of vibrant South Korean culture on Chinese traditions. However, people are not eager to step away from this; they prefer to be part of such a landscape while maintaining inner ease and the ability to be casual at times. As the place specialises in craft beer, we discovered interesting insights into alcohol consumption in China, where extremes have been part of it due to historical and biological factors. Today, however, there is a trend toward moderation, and craft beer is seen as a way to embrace that.
Septa means «line», but it is a line that does not separate or isolate; rather, it unites and brings people together. Septa is a place where you can achieve a state of ease while still being part of the dynamism, with its versatile menu, eclectic design, and openness to diverse audiences.