story
AI creates opportunities, AI makes them yours.
The challenge
Dig deeper into why AI Hub truly matters—moving beyond the tool to the human need.
AI hub
Objective
Founded to address creative gaps in design and technology, AI Hub sought to build community around generative AI. But the vision wasn’t resonating.
© 2025 Rufina Fakhritdi
insight
Escapism and the idea of "fairy tales" are relevant themes right now — particularly during festive seasons.
We explored the prisms of mythology and came across Giambattista Vico’s quote: "A metaphor is a little myth."
We explored the prisms of mythology and came across Giambattista Vico’s quote: "A metaphor is a little myth."
Mythology helps us see the world through a lens of diversity — it brings together different, sometimes even contrasting, cultural elements, shaping a simplified understanding of the world with just the kind of aesthetic the observer wishes to see.
AI Hub dives deep into the sources of innovation, ambition, and energy, creating a community-driven platform that empowers individuals and businesses to reach their full potential. Whether you are an experienced professional or just starting out, whether you have an established company or a bold new idea, AI isn’t focused on the scale or complexity of technology — it’s about what drives the desire for creativity.