The Design Museum
Objective
The London design giant — the Design Museum — wanted to explore AI’s role in design with subtlety, in a way that aligned with their timeless, curatorial approach. Central to their vision was engaging both online and offline communities, creating something dynamic and intellectually rigorous.
The challenge
Make AI relevant to design without compromising the museum's timeless approach.
Story
Blending it with current trends on AI, we decided to hyperbolise the process of building intangible and virtual worlds and invited a studio that explores the future of spatial experience through architecture — Space Popular.
This turned out to be an immersive event within the Roca London Gallery, where we blended various communication tools from these brands: the educational communication approach that the Design Museum focuses on, and the spatial storytelling that Zaha Hadid, the influence of which is highly present in the gallery, emphasises.
© 2025 Rufina Fakhritdi
In Roca London Gallery we developed multiple unique projects with leading voices in design and architecture. Collaboration with the Design Museum was one of them. The goal was simple: strategy and flawless execution.
